Our Advisors

The team behind your breakthrough

Every Naci Bakeengagement is led by advisors who've built and scaled their own practices — not theorists who've never filled a client calendar.

Nancy Baki

Nancy Baki

Founder & Lead Advisor

Nancy built Naci Bake after watching talented Montreal professionals struggle to translate expertise into visible credibility. With a background in career strategy and leadership development, she helps advisors get found online and charge what they're worth.

Malcolm Reid

Malcolm Reid

Senior Strategy Partner

Malcolm brings decades of business advisory experience to Naci Bake's leadership practice. He specializes in scaling coaching businesses from solo practice to multi-advisor firms across Quebec.

Catherine Morin

Catherine Morin

Digital Presence Strategist

Catherine helps advisors build websites, content systems, and social proof that convert browsers into booked discovery calls.

James Okafor

James Okafor

Revenue & Pricing Advisor

James specializes in offer design and fee optimization for leadership consultants ready to stop undercharging and start attracting premium clients.

Ready for an honest conversation?

This isn't for everyone. We work with career and leadership professionals in Montreal who are done making excuses and ready to build a practice that reflects their real expertise. If that's you, book a 15-minute Virtual Coffee.

  • You have real expertise but struggle to get found online
  • You're committed to implementing, not just consuming advice
  • You're based in Montreal or Quebec and serve professional clients