About Us

Built for advisors who are done being invisible

Naci Bake was founded in Montreal to solve the credibility crisis facing career and leadership professionals. We combine strategic advisory, technology systems, and relentless accountability so your expertise finally matches your visibility.

Our Story

Nancy Baki started Naci Bake after watching talented Montreal professionals struggle to translate deep expertise into a visible, profitable practice. The coaching industry promised freedom — but delivered empty calendars and race-to-the-bottom pricing.

We built a different model: confront the real problems (credibility, digital presence, implementation, lead flow), then deliver systems that work when you work them. No motivational fluff. No blame games. Just measurable progress.

Today, Naci Bake serves career coaches, leadership consultants, and business advisors across Montreal and Quebec — professionals who are serious about building practices that reflect their real value.

Naci Bake team advisory session

Our Values

Honesty

We tell you what's broken, not what you want to hear.

Accountability

Insight without implementation is a waste of your money.

Credibility

Your online presence should earn trust before the first call.

Results

We measure progress in booked calls, raised fees, and retained clients.

Leadership Team

Nancy Baki

Nancy Baki

Founder & Lead Advisor

Nancy built Naci Bake after watching talented Montreal professionals struggle to translate expertise into visible credibility. With a background in career strategy and leadership development, she helps advisors get found online and charge what they're worth.

Malcolm Reid

Malcolm Reid

Senior Strategy Partner

Malcolm brings decades of business advisory experience to Naci Bake's leadership practice. He specializes in scaling coaching businesses from solo practice to multi-advisor firms across Quebec.

Ready for an honest conversation?

This isn't for everyone. We work with career and leadership professionals in Montreal who are done making excuses and ready to build a practice that reflects their real expertise. If that's you, book a 15-minute Virtual Coffee.

  • You have real expertise but struggle to get found online
  • You're committed to implementing, not just consuming advice
  • You're based in Montreal or Quebec and serve professional clients